Distilling actionable insight
Strategic marketing consultancy providing a fresh look at your consumers and competitors to ensure you stay one step ahead
About Quisitive Insights
Passionately Quisitive
Identifying consumer insight from shopper behaviours and global trends is our passion
Strategically driven
Adept at creating strategic growth opportunities which will drive your long term vision
Experience that delivers
Wealth of experience from market leading branded and private label food businesses
How Can Quisitive insights help?
Consumer first thinking
From macro trends to in-store conversations, Quisitive Insights will truly understand your bigger picture, identifying how external influences will affect consumer behaviour and brand motivations.
Strategic clarity
We develop exciting strategic plans with your consumer firmly at the heart. Blending business targets and stakeholder inputs with fresh insight and clarity of direction, we'll collaboratively shape your roadmap to growth.
Shopper implementation
Facilitation of creative workshops to generate "logical and lateral" ideas which refresh your offer through to building compelling category stories to support product development, merchandising effectiveness and brand communications.
How we get results
Observe
Listen
Distill
Inspire
Collaborate
Grow
WEALTH OF Experience
Alison Smith
Founder of Quisitive Insights with over 20 years experience working in consumer insight and category marketing.
Strategic private label partner for M&S with Greencore Food to Go and brand management experience with instantly recognisable food brands at Pepsico, Del Monte and St. Ivel.
What they say...
"Alison worked collaboratively with our category team building a deep understanding of our consumers, their changing needs and providing solid insight to help us establish clear strategic direction for the Eating Out of Home business"
Damian Dixon, Head of Trading, M&S
What they say...
“Alison has the ability to dig deep to find the insight, that golden nugget that’s out of reach of most of us. If you find yourself in a rabbit hole and stuck, Alison can burrow off in a different direction and pull it out of the hat ”
Beth Bray, Product Director, Greencore